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Testimonials

Check out what other successful roofers have to say about working with us.

Protecta Roofing (San Diego, CA)

Mario Garcia (Owner)

Protecta Roofing (San Diego, CA)

Diego (Sales Rep)

Good Guy Roofing (Pompano Beach, FL)

Howard Mofshin

VCS Roofing & Construction (Northern Virginia)
William Valencia

Good Guy Roofing (Pompano Beach FL)
Howard Mofshin

U.S. Shingle (Tampa, FL)

David Macella

Tall Pines Roofing (Rochester, NY)

Matthew H

Trinity Construction & Restorations (Atlanta, GA)

Aaron E

Nortons Roofing (Springfield, MO Division)

Tim Scull

Lindsey Construction & Design, Inc.

Luke Sampsel

Pro Roofing Solutions LLC

Eddie Wolf

Outstanding Roofing

Peter Zhu

EMS Roofing LLC

Eric M. Small

Elite Home Contractors LA

Justin Time

Eco Building Technology LLC

Patrick Higgins

Klaus Roofing Systems (Texas Hill Country)

Josh McCumber

Droneview Roofing

Jose Vargas

Klaus Roofing Systems (New Braunfels, TX)

Mario Fender

About Us

Our Come-up

Oscar and Mani, our founders, started RoofIgnite™ as a side hustle in their second year of high school as a way to help their families. Their goal since the beginning has remained to help deserving contractors grow their businesses beyond what is imaginable.

The Contractor Bottleneck

They know that the biggest bottleneck in contracting businesses is the knowledge gap in paid and organic marketing, sales and building infrastructure. Many contractors are great at their trade, but they face challenges when it comes to putting themselves out there. They also face challenges hiring the right people to grow their team.

World-Class Mentorship

They are also mentored by the Blue Collar CEO™, Mandy Rennehan, who owns a 9-figure construction maintenance company (FreshCo)

--> She's shown them how an elite, scalable contracting business is run which goes hand in hand with their marketing system.

Investing All-In On Education

Mani and Oscar attended a scaling workshop run by a $500M private equity firm in Vegas to refine the advertising magic they do for their clients.

From Customer to Partners

Peter, the contractor in our city who did Mani's roof, became one of our most successful clients. 132 extra roofs closed in the first 4 months.

Frequently Asked Questions

What is it exactly that you provide? Phone numbers, leads, appointments, or roofing jobs I can close?

We find, call, qualify and schedule exclusive homeowner leads who need roofing solutions into in-person inspections with your team through our Ad-to-Lead Qualification System™.

After a lead has seen our ads, filled out their information on our landing pages, book a time and our internal team calls them to qualify and schedule an appointment, they have subconsciously positioned you as an authority figure before your sales team even meets them in person.

We don't just send a lead your way— we pre-sell the lead with advanced consumer psychology.

How many additional roof replacements per month can I expect with your system?

Our clients who spend a minimum $100/day with us typically see 15-20 preset in-person inspections or 5-10 roof replacements per month, dependent on multiple factors including your sales processes, time of year, market competition, weather, etc.

That is usually enough leads to close a handful of deals their first month to make a really good ROI, and the following months are even better because some homeowners in your pipeline from previous months that decide to finally get their roofs done trickle into sales.

How much should I invest with you to get the best results?

Roofing company owners often ask us if our Ad-to-Lead Qualification System™ is right for them and one question we get a lot is, "How much should I expect to invest to get the result I want?" 

Our recommendation is to spend at least $100/day on your ads. 

Bottom line: the more you spend on advertising, the more homeowners you'll reach in your service area every day who ultimately need YOUR help.

Insider tip: Meta prioritizes customers that spend more money, and disproportionately give more traffic for lower costs to companies who spend more. Spending $50 a day isn't enough anymore, especially if you are in the mindset of paying $X per lead.

If you pay $10,000 to make $100,000 back, you have a system that 10X's your investment. Actual monetary results are what we look at, with less priority to superficial metrics like cost per lead.

If you've figured out your sales and production processes : your systems are ready to run more appointments and close more deals... Perceiving ad spend as an investment rather than an expense, and doubling down your investment is the key.

Ultimately, you as the owner should be performing the highest leverage activity that makes your company the most money. We make that happen by finding you more customers and helping you find sales reps (If you are in the Manager stage ($2.5M - $5M per year).

I've tried lead companies that run Facebook/Instagram ads. It failed miserably! I either got no leads or really crap leads. Some people even told us they never filled anything out and wondered why I was calling them. How is the Ad-to-Lead Qualification System™ different?

99% of marketers screw up Facebook advertising for Roofing.

They don't take into account that Facebook has a terrible flaw.

It knows how to get you leads, but it has no idea if the quality of the leads is good or bad, unless you tell it.

What our system does is, after a lead comes in, it automatically tells Facebook's ad platform if it is likely a good lead or a bad lead.

If it's likely a bad one, it essentially says to Facebook, "Thanks for the effort, but this is not the kind of lead we want. Stop wasting our money showing people like this our ads."And when a lead is likely good, it essentially says to Facebook, "This is what we want. Spend our money showing our ads to people like this person."

And that's not even the worst mistake these marketing companies make.

99% of marketers don't have a tested system in place to call your leads for you in under 5 minutes.

That means that even if you DO get a lead, if no one calls, there's a 50% chance that lead is ghosting after 30 minutes because they would forgot about the form they just filled out. No bueno and such a waste of money.

What makes the Ad-to-Lead Qualification System™ so different is that our internal team calls your leads on behalf of your company in under 5 minutes to qualify and schedule them into appointments. Not only does it save your team time, but it elevates your perceived authority with the customer because they speak with a real human immediately who knows everything about what they need, and sets up great expectations for what they can expect from your sales team. Marketing(everything from the ad to the landing page to the tonality of our customer care representatives) should do 90% of your sale.

Can the leads be sent automatically into the CRM (e.g., ServiceTitan, Roofr, etc.) we are using?

Yes. The beauty of our system is that it can integrate with the majority of contracting CRM software on the market.

How quickly will I start seeing leads coming in once I enroll into the Ad-to-Lead Qualification System™ ?

Once you enroll to work with us, the next step is to complete an enrollment call.

You're usually able to schedule that within a day or so of enrolling.

After the enrollment call, our team creates all the moving parts of the campaign and sends it to you for approval within one week.

We have a setup fee that we pay our team to expedite the process to under 3 days.

Once you approve of everything, and we launch your campaigns, your first leads start coming in within 72 hours.

Don't panic if leads don't come in the first 72 hours, we are super communicative and set the right expectations from the start.

Ads don't "not work," it's just a matter of how efficient they are and giving them enough time to find the right people to target.

So, let's say you enrolled with us today and scheduled your onboarding call with us for 2 days from now. You'd have leads coming in as early as 5 days from now.

That's one of the best things about our Ad-to-Lead Qualification System™. Facebook/Instagram actually works when you have the right people doing it for you.

Unlike SEO which takes months to "warm up" or Google search ads that costs tens of thousands of dollars without seeing much throughput, our leads system works quickly and works out financially.

©2025 Roof Ignite Ltd.


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